Does it really matter what other people think of you?

Does it really matter what other people think of you?

Many people believe that in order to be successful on a professional level they need others to think positive things about them. You know, to present an image of a successful person.

Organizations, just like individuals, believe that in order to recruit great candidates, to find investors, or to retain excellent employees over time, they must maintain a positive impression of a successful, leading and advanced organization.

All the time.

Positive impression management is a critical mechanism for success in the business arena.

Organizations that produce an image of a thriving organization, with strong investors and happy customers, will be able to attract more attention and directly increase their business activity. It's all about business.

Organizations invest their time, efforts and their money to generate brand awareness among their business partners and build a digital presence on social media.

Where is the challenge?

The main challenge is authenticity.

Human beings cannot stand a continuing image with positioning only successes and victories. Everyone experiences failures, difficulties, and challenges.

Organizations, as a living entity also face difficulties, especially in the past year, with lockdowns and long weeks of "work from home", downsizing, or alternatively the need for rapid recruitment of employees.

Authenticity is expressed in the organization's ability to present its weaknesses alongside its successes.

Authenticity is to reflect the everyday reality, which is sometimes full of uncertainty, and to present the way of dealing with this situation.

A manager who manages to authentically share his message will connect better with employees.

An employee who shares difficulties alongside successes will be more connected with the team.

An organization that conveys an authentic message of business and professional leadership even in uncertain times, will succeed not only in attracting the best candidates, but also in retaining its excellent employees for many years.

Want to know how to make an authentic positive impression? Ping me.

#employerbranding #employeeretention #resilience

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