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The "Paradox of Choice"

Imagine you're in a supermarket and the owner offers to let you taste new samples of jam.

Sometimes there are 24 flavors available; other times only 6 exist. 🍒🍎🍊🍉


Which situation will make your decision easier?


Believe it or not, Iyengar's famous jam experiment discovered that more isn't always better.

While customers were *more* likely to stop and look at a larger display of flavors, they were significantly *less* likely to purchase any, compared to when presented with a smaller selection.


In fact, only 3% of customers purchased jam when presented with 24 flavors, whereas 30% made a purchase when only 6 flavors were available.


This is known as the "Paradox of Choice" by Barry Schwartz, where too many options can lead to indecision and frustration.


This paradox is relevant not only in our personal lives but also in our professional journeys.

We often assume that providing more options will lead to better outcomes, but the reality is that too many choices can lead to confusion and decision paralysis.


I read Rob LoCascio's post, CEO of LivePerson, and his words made me think about this. 🧐

He reminds us to stay true to our unique journey, which can help make confident decisions. "Never be a follower" in his words, sharing how many times people compared him to other CEOs/companies who had, at that moment, been doing much better.


So next time you’re faced with a plethora of choices—Remember: less is more!


The secret to making better decisions is not adding more options, but rather, choosing what's right for you. 💭 💪✔





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