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๐Ÿ’ฅ๐Ÿ’ฅA bit about Disruptive Innovation and why it's good for you --๐Ÿ’ฅ๐Ÿ’ฅ

Companies face a big decision: STICK with what has worked in the past, or TRY OUT NEW technologies and \ or markets. โฐ๐Ÿšฉ๐Ÿ™Œ


This is called "๐ƒ๐ข๐ฌ๐ซ๐ฎ๐ฉ๐ญ๐ข๐ฏ๐ž_๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง" and it can make or break a company.

Clayton Christensen came up with the term in 1995, defining it as "a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly MOVES UP MARKET, eventually displacing established competitors."


Industries have been transformed by disruptive innovation, like music going from gramophones to streaming and shopping from stores to online.๐Ÿ”†๐Ÿ”†๐Ÿ”†


How can you create your own disruptive innovationโ“

Start by asking these questions:

๐Ÿ’  What do your customers need? What are their biggest pain points?

๐Ÿ’  What new technologies or business models are out there?

๐Ÿ’  How can you use them to create something new and exciting?


Take inspiration from Henry Ford, who not only built an affordable car but also created a brand new market: "Transportation for Everyone".


So, don't be afraid to SHAKE THINGS UP - use disruptive innovation to create a product or service that redefines the market.

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