💥💥A bit about Disruptive Innovation and why it's good for you --💥💥

Companies face a big decision: STICK with what has worked in the past, or TRY OUT NEW technologies and \ or markets. ⏰🚩🙌

.

This is called "𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐯𝐞_𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧" and it can make or break a company.

Clayton Christensen came up with the term in 1995, defining it as "a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly MOVES UP MARKET, eventually displacing established competitors."

.

Industries have been transformed by disruptive innovation, like music going from gramophones to streaming and shopping from stores to online.🔆🔆🔆

.

How can you create your own disruptive innovation❓

Start by asking these questions:

💠 What do your customers need? What are their biggest pain points?

💠 What new technologies or business models are out there?

💠 How can you use them to create something new and exciting?

.

Take inspiration from Henry Ford, who not only built an affordable car but also created a brand new market: "Transportation for Everyone".

.

So, don't be afraid to SHAKE THINGS UP - use disruptive innovation to create a product or service that redefines the market.