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Brand your best spices

Updated: Jun 6, 2021

Today I went to the store to buy new spices.

At the entrance to the shop, I was struck by the smell of a huge variety of spices. The colors also fascinated me.

Everything was so appealing.

I did not know what to choose.

To be honest, I was so confused that I needed the help of the sales representative to direct me what to choose.

I just did not know what to decide.


And then I thought about it, that everybody has so many spices.

After all, as time passes, we acquire new tools, skills, abilities and life experience.

All this comes to help us succeed in our missions.


However, we do not put all the spices at once in the same dish, because if we will do it the stew will come out bad, messy and not tasty.


We choose which spice to put on the dish - the most suitable spice, the one that will make the most special taste and the one that will look best.



The same is true of our #positioning. We do not put everything on the table, because it's confusing, and makes the self-presentation look too detailed, overloaded.


We choose what to show – the things that represent us best, our most prominent and relevant skills. This is a winning presentation, a personal branding which leads to success.


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